76® Road Vehicle Dictionary — Haley Finch

76® Road Vehicle Dictionary

The Ask: A mini social campaign to inspire conversations about being out on the road.

The Idea: There are experiences that happen on the road that don’t have a word for them. So we put words to those odd moments and created a mini road dictionary social series. It became so popular, we ended up making a real book and doing a giveaway for our fans.

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Agency: Carmichael Lynch

CD: Luke Oeth

Writer: Well it is my book.

AD: Ellen Opacich

Pac-12

Social Fun