Shoe Show & Shoe Dept.

The Ask: Make a back-to-school campaign for Shoe Show and Shoe Dept.

The Idea: Every school does superlatives aka “Most likely to become President” or “Most likely to be famous”, so we added our own Shoe Show style to it with shoe-perlatives.

For Shoe Dept., we had the great shoe relay, where we see Shoe Dept. styles sweep through the school.